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» » Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research (Advances in Culture, Tourism and Hospitality Research)
Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research (Advances in Culture, Tourism and Hospitality Research)

Author:

Arch G. Woodside

Title:

Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research (Advances in Culture, Tourism and Hospitality Research)

Category:

Business & Money

PDF ebook size:

1602 kb

ePub ebook size:

1856 kb

Fb2 ebook size:

1671 kb

Other book formats:

lrf lrf mbr azw

Rating:

4.3

ISBN10:

1849506035

ISBN13:

978-1849506038

Publisher:

Emerald Group Publishing Limited (December 21, 2009)

Language:

English

Subcategory:

Industries

Pages:

300

Buy Hardcover:

Amazon

Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research (Advances in Culture, Tourism and Hospitality Research) by Arch G. Woodside

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.


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